Much of the most important innovation on the web today occurs within what some call the Golden Triangle.
The three sides of this triangle are social, mobile and real time. Though the poster children for this triangle are Facebook, the iPhone and Twitter, this innovation extends far beyond these three companies.
This triangle creates a major shift in peoples’ experience of the Internet.
Now many people are;
1. Always connected to the Internet,
2. Constantly connected to their social graph and,
3. Perpetually acting as a bridge between the virtual and physical world.
People have the Internet in their hands as they move about the real world and they are breaking down the old distinction between our “virtual” and “physical” worlds.
This process will accelerate as more people buy smart phones, which they are doing at a rapid pace.
So why should filmmakers care?
Filmmakers, distributors and theater owners want to bring people into theaters to see their films. The golden triangle continuously spins off new tools that enable them to do so at a low cost.
So here are a three suggestions;
1. Encourage people to bring their cell phones to the theater. (And use them there!),
2. Improve wireless access within the theater. (So these phones are easier to use!) and
3. Before and after each screening use the theater screen to enable people to communicate with other people in the theater and their friends outside the theater. (About films in general or the film they are about to see or have just seen.)
In other words, use these digital tools to enhance the social aspect of the film going experience.
That’s right, create a better social experience–a key reason most people go to see films in a theater in the first place.