Subscribe to Chris Dorr
-
RECENT POSTS
ARCHIVES
- March 2015 (4)
- January 2015 (1)
- November 2014 (1)
- June 2014 (3)
- May 2014 (5)
- March 2014 (3)
- February 2014 (3)
- January 2014 (7)
- August 2013 (1)
- January 2013 (2)
- December 2012 (2)
- November 2012 (1)
- October 2012 (6)
- August 2012 (4)
- July 2012 (6)
- June 2012 (7)
- July 2010 (1)
- June 2010 (1)
- April 2010 (1)
- March 2010 (4)
- February 2010 (4)
TAG CLOUD
ads Amanda Palmer audience cable TV CBS commercials consumer electronics consumers crowdfunding digital advertising digital tools experiences Fast Company filmmakers Fred Wilson HBO Hollywood independent film innovation internet Kevin Kelly Kickstarter mass media media movie theaters Netflix net neutrality networks Paul Schrader Prometheus Sheri Candler smart phones social media Steven Johnson technology The Hunger Games Tim O'Reilly Tim Wu TV tv spots Union Square Ventures user experience VHX Vimeo Zoe Keating
Category Archives: Marketing
Filmmakers Need to Find a New Lens
Yesterday Sara Kiener wrote a great post on Hope for Film on the pros and cons of Kickstarting for Theatrical Distribution. It led me to write this comment on the blog which I repost here in modified form. I have … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing
Tagged filmmakers, independent film, innovation, internet, social media
2 Comments
Another Crack in the Mass Media Wall
Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing
Tagged commercials, Fast Company, Hollywood, innovation, internet, mass media, networks, Prometheus, social media, The Hunger Games, Tim O'Reilly, TV
16 Comments
The 1,000 True Fans Strategy
In the movie business, the audience is usually described as either mass or niche. Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience that … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing
Tagged Amanda Palmer, consumers, crowdfunding, filmmakers, independent film, Kevin Kelly, Kickstarter, networks, Paul Schrader, social media
9 Comments
What if you could tip a filmmaker?
At the end of 2011 Louis CK pulled something off that a few years ago would have seemed like an impossible dream. He created a video of his own standup comedy show, put it up on his own site to … Continue reading
Posted in Independent Film, Innovation, Marketing
Tagged digital tools, innovation, internet, social media, technology
2 Comments
Paul Schrader wants to be your friend
Two months ago, my wife and I were leaving a movie theater when I turned on my smart phone and got the following email message from Facebook. “Paul Schrader wants to be your friend.” Somehow having just come out of … Continue reading
Posted in Independent Film, Innovation, Marketing
Tagged crowdfunding, filmmakers, innovation, Paul Schrader, social media
4 Comments