Tag Archives: networks

When (and Why) Did I Start Paying for CBS?

The broadcast TV business model has always been very simple.  Convince a large number of people to view your show at the same time and advertisers will pay a lot for the right to get their attention. This is how … Continue reading

Posted in Advertising, Cable, Distribution, Innovation, Internet, Television | Tagged , , , , , , , , , , | 4 Comments

Will Half of TV Melt Away?

Television shows have always worked as a binding agent in American culture since they exploded onto the scene in the 1950’s.  Gathering around the tube to witness a live event or a popular show on the night when a new … Continue reading

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Old, New and “Really Old” Media

One of the challenges in grappling with our current media environment, where old style mass media and new style Internet media collide and call each other out, is understanding how it is changing.  Generally we try to see how it … Continue reading

Posted in Distribution, Hollywood, Innovation, Old Media, Uncategorized | Tagged , , , , , , , , | 1 Comment

The Memo Deep Inside HBO

Deep inside HBO’s New York offices is a memo that was originally created 5 years ago.  Each year it gets updated with new numbers and projections.  This document is controlled by its corporate strategy group and it lays out the … Continue reading

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As Social Media Marketing Increases, Will TV Ads Decline?

“What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to them.” … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , , , , , , , | 4 Comments

When Did I Sign Up For This “Audience Development” Thing?

Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube.  Kyncl was asked about what he had learned from his experience at YouTube thus far.  He states: “Lesson one: Audience development … Continue reading

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Two Models For A Movie Hackathon

The month of October will feature two movie hackathons, one in New York, the other in Los Angeles. Bond Strategy and Influence is hosting The Film Experience Hackathon which takes place this coming weekend, October 13-14 in New York.  They … Continue reading

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MoviePass: Who Needs Permission?

MoviePass, the movie subscription service, today announced a new feature that will vastly increase their subscriber base.  A detailed description of this new feature can be found here. Following is my short summary. MoviePass offers a monthly subscription plan priced … Continue reading

Posted in Distribution, Hollywood, Marketing, Mobile, Movie Theaters, Social Media | Tagged , , , , , | 22 Comments

Can Indie Film Achieve a Network Effect?

In a recent post entitled Networks And The Enterprise, Fred Wilson explains how his firm Union Square Ventures invests in networks. He included this line. My uber goal of writing this post is to explain that the wired and mobile … Continue reading

Posted in Distribution, Independent Film, Innovation, Internet, Mobile, Social Media | Tagged , , , , , , , , , | 9 Comments

Another Crack in the Mass Media Wall

Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , , , , | 16 Comments