Tag Archives: Hollywood

As Social Media Marketing Increases, Will TV Ads Decline?

“What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to them.” … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , , , , , , , | 4 Comments

Two Models For A Movie Hackathon

The month of October will feature two movie hackathons, one in New York, the other in Los Angeles. Bond Strategy and Influence is hosting The Film Experience Hackathon which takes place this coming weekend, October 13-14 in New York.  They … Continue reading

Posted in Hollywood, Innovation, Internet | Tagged , , , , , , , | 2 Comments

Who Are Those “People With The Algorithms”?

I am continually fascinated by what mass media business leaders think about the Internet. This was brought into relief for me recently while I was reading Steven Johnson’s new book, Future Perfect: The Case For Progress In A Networked Age, … Continue reading

Posted in Distribution, Hollywood, Independent Film, Innovation, Internet | Tagged , , , , , , , , , , | 1 Comment

Movie Theaters Should Think Like Netflix

This piece appeared on the Future of Film blog in April of 2011 and was by far the most successful post (measured by traffic, comments, tweets and likes) during the blog’s first year of existence.  It is a “what if” … Continue reading

Posted in Distribution, Hollywood, Innovation, Internet, Movie Theaters, Social Media | Tagged , , , , , , , | 6 Comments

Another Crack in the Mass Media Wall

Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , , , , | 16 Comments