Tag Archives: Paul Schrader

The 1,000 True Fans Strategy

In the movie business, the audience is usually described as either mass or niche.  Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience that … Continue reading

Posted in Distribution, Independent Film, Innovation, Internet, Marketing | Tagged , , , , , , , , , | 9 Comments

Paul Schrader wants to be your friend

Two months ago, my wife and I were leaving a movie theater when I turned on my smart phone and got the following email message from Facebook. “Paul Schrader wants to be your friend.” Somehow having just come out of … Continue reading

Posted in Independent Film, Innovation, Marketing | Tagged , , , , | 4 Comments