Tag Archives: tv spots

Will Hollywood learn from The Fault in Our Stars?

Posted on June 9, 2014 by Chris Dorr

In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for The Hunger Games. It is worth … Continue reading →

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At the Olympics, NBC Brings Us Survivor: We Really Want the Super Bowl

Posted on July 29, 2012 by Chris Dorr

The Super Bowl shows us every year that no matter how “new” media advances in our lives, there is nothing like a live sporting event to get us to gather around the old fashioned TV and have a great time. … Continue reading →

Posted in Advertising, Distribution, Innovation, Internet, Marketing, Social Media, Television | Tagged , , , , , , , , , | Leave a comment

Will the TV spot ever be surpassed?

Posted on February 21, 2010 by Chris Dorr

I have been involved many discussions about how to monetize video on the web for a long time. Many people believe that advertising will be the main model used to gain revenue for video on the web.  You hear a … Continue reading →

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