Tag Archives: digital advertising

What is Premium (Video) Content?

Posted on October 27, 2016 by Chris Dorr

Video content continues to proliferate online. None of us can keep up with all of it, let alone most of it. In this environment, we hear the phrase, “content is king” uttered by countless defenders of the Hollywood industrial complex, … Continue reading →

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Old Media, Television | Tagged , , , , , , , , , , | 2 Comments

What Taylor Swift Gets Right

Posted on November 6, 2014 by Chris Dorr

Taylor Swift’s new album opened big last week and everyone is talking about how she pulled her music off Spotify. As usual most people are looking in the wrong direction. Many argue that the web and streaming services don’t pay … Continue reading →

Posted in Innovation, Internet, Social Media | Tagged , , , , , , , , | 5 Comments

Is ESPN worth what we are forced to pay?

Posted on August 29, 2013 by Chris Dorr

Recently The New York Times revealed how much the typical cable operator (TWC or Comcast) pays per month for ESPN.  For each subscriber the operator pays $5.54 for ESPN and .70 for ESPN 2-a grand total of $6.24 per month.  … Continue reading →

Posted in Advertising, Cable, Distribution, Television | Tagged , , , , , , , , | 10 Comments

Will the TV spot ever be surpassed?

Posted on February 21, 2010 by Chris Dorr

I have been involved many discussions about how to monetize video on the web for a long time. Many people believe that advertising will be the main model used to gain revenue for video on the web.  You hear a … Continue reading →

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