Tag Archives: social media

What is Premium (Video) Content?

Posted on October 27, 2016 by Chris Dorr

Video content continues to proliferate online. None of us can keep up with all of it, let alone most of it. In this environment, we hear the phrase, “content is king” uttered by countless defenders of the Hollywood industrial complex, … Continue reading →

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Old Media, Television | Tagged , , , , , , , , , , | 2 Comments

Advice For a Potential Client (creating new IP in the age of social mobile video)

Posted on October 23, 2016 by Chris Dorr

Last week I had an extensive discussion with a large cable network who wants to launch a new franchise online. Ideally this new franchise would work in many markets across the world, playable in multiple languages. We had a long … Continue reading →

Posted in Audience, Cable, Distribution, Mobile, Social Media, Television | Tagged , , , , , , | Leave a comment

Media and a Strong Culture of Experimentation

Posted on January 16, 2015 by Chris Dorr

Sometimes you read something that says it all. A group of sentences that you wish you had come up with (but sadly did not).   Yesterday I came across one of those gems while reading an interview with Amy O’Leary, recently … Continue reading →

Posted in Audience, Distribution, Innovation, Internet, Old Media, Television | Tagged , , , , , , , | 2 Comments

What Taylor Swift Gets Right

Posted on November 6, 2014 by Chris Dorr

Taylor Swift’s new album opened big last week and everyone is talking about how she pulled her music off Spotify. As usual most people are looking in the wrong direction. Many argue that the web and streaming services don’t pay … Continue reading →

Posted in Innovation, Internet, Social Media | Tagged , , , , , , , , | 5 Comments

Will Hollywood learn from The Fault in Our Stars?

Posted on June 9, 2014 by Chris Dorr

In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for The Hunger Games. It is worth … Continue reading →

Posted in Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , | 12 Comments

The Audience Fund for Indie Film

Posted on March 28, 2014 by Chris Dorr

“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”. It is not the responsibility … Continue reading →

Posted in Audience, Distribution, Independent Film, Innovation, Social Media | Tagged , , , , , , , , , , , , , , , , , , , | 25 Comments

Two Distribution Scenarios for Successful Indie Films

Posted on March 6, 2014 by Chris Dorr

Here are two scenarios. Scenario A Your film gets into Sundance. Audiences love it and distributors swarm all over you.  The film gets nominated for multiple Academy Awards and it grosses over $20 million dollars. You never get a dime. … Continue reading →

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , | 17 Comments

The Denial at the Heart of Indie Film

Posted on February 28, 2014 by Chris Dorr

It is almost a cliché it is so true. The Internet changes every part of the media world. No media creator or company escapes from this reality.  There are two groups of people within this world. Those who deny the … Continue reading →

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , , | 15 Comments

Have a Great Song, a Great Film? Give it Away for Free

Posted on January 29, 2014 by Chris Dorr

All artists should give away some of their work as part of their business model. Continue reading →

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , , , , , , | 8 Comments

The More Films, The Better

Posted on January 24, 2014 by Chris Dorr

Just before the Sundance Film Festival opened last week, Manohla Dargis started a conversation about independent film with her piece As Indies Explode, an Appeal for Sanity. Dargis bemoans the fact that the NY Times reviewed 900 films during 2013.  … Continue reading →

Posted in Distribution, Hollywood, Independent Film, Innovation, Internet | Tagged , , , , , , , , , , , , , | 7 Comments