Monthly Archives: January 2013

Want an Audience? Listen Carefully

There have been several excellent pieces that have dissected the Obama campaign’s effective use of digital technology.  Jon Ward added to this collection with his Republican Party Path Back From 2012 Election Requires Shift In Culture, Not Just Tactics. While … Continue reading

Posted in Advertising, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , | 2 Comments

Filmmakers: Gather Your Audience Early and Often

Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) fortune.  … Continue reading

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , , , , , , | 6 Comments