Tag Archives: mass media

The Memo Deep Inside HBO

Deep inside HBO’s New York offices is a memo that was originally created 5 years ago.  Each year it gets updated with new numbers and projections.  This document is controlled by its corporate strategy group and it lays out the … Continue reading

Posted in Distribution, Innovation, Internet, Television, Uncategorized | Tagged , , , , , , , | 3 Comments

Another Crack in the Mass Media Wall

Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , , , , | 16 Comments