Tag Archives: networks

The 1,000 True Fans Strategy

In the movie business, the audience is usually described as either mass or niche.  Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience that … Continue reading

Posted in Distribution, Independent Film, Innovation, Internet, Marketing | Tagged , , , , , , , , , | 9 Comments

The Internet and Mass Media: Two Belief Systems

The battle that raged around the SOPA bill was fascinating to watch. There were a lot of blog posts and interviews full of bluster, confrontation, some sanctimonious, others nasty and yes, also informative. It is worth spending the time to … Continue reading

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