Tag Archives: digital tools

You Need to Build a Database of Your Followers

Posted on November 20, 2012 by Chris Dorr

Over the past two weeks I have had the chance to meet with some smart filmmakers and discuss how they might better think about and build their audiences.  And today, while catching up with my reading I had the good … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , | 3 Comments

As Social Media Marketing Increases, Will TV Ads Decline?

Posted on October 24, 2012 by Chris Dorr

“What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to them.” … Continue reading →

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , , , , , , , | 4 Comments

When Did I Sign Up For This “Audience Development” Thing?

Posted on October 11, 2012 by Chris Dorr

Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube.  Kyncl was asked about what he had learned from his experience at YouTube thus far.  He states: “Lesson one: Audience development … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , | 4 Comments

Two Models For A Movie Hackathon

Posted on October 10, 2012 by Chris Dorr

The month of October will feature two movie hackathons, one in New York, the other in Los Angeles. Bond Strategy and Influence is hosting The Film Experience Hackathon which takes place this coming weekend, October 13-14 in New York.  They … Continue reading →

Posted in Hollywood, Innovation, Internet | Tagged , , , , , , , | 2 Comments

Who Are Those “People With The Algorithms”?

Posted on October 7, 2012 by Chris Dorr

I am continually fascinated by what mass media business leaders think about the Internet. This was brought into relief for me recently while I was reading Steven Johnson’s new book, Future Perfect: The Case For Progress In A Networked Age, … Continue reading →

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MoviePass: Who Needs Permission?

Posted on October 2, 2012 by Chris Dorr

MoviePass, the movie subscription service, today announced a new feature that will vastly increase their subscriber base.  A detailed description of this new feature can be found here. Following is my short summary. MoviePass offers a monthly subscription plan priced … Continue reading →

Posted in Distribution, Hollywood, Marketing, Mobile, Movie Theaters, Social Media | Tagged , , , , , | 22 Comments

The Film Experience Hackathon (and why you should attend)

Posted on October 2, 2012 by Chris Dorr

Yesterday my twitter feed brought news of an event taking place on October 13-14 in NYC that anyone interested in film should attend.  As described on its web site: The Film Experience Hackathon is a weekend-long event whereby hackers, filmmakers … Continue reading →

Posted in Hollywood, Independent Film, Innovation, Internet, Movie Theaters, Social Media, Storytelling | Tagged , , , , , , , , | 1 Comment

A Cartoon Shows Filmmakers The Right Social Media Strategy

Posted on August 31, 2012 by Chris Dorr

Sheri Candler wrote a post aptly titled,  “Are you brave enough to shun social media?”  It is a must read for any filmmaker. Sheri develops and executes effective marketing campaigns for movies and works to help film artists gather their … Continue reading →

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Movie Theaters Should Think Like Netflix

Posted on August 22, 2012 by Chris Dorr

This piece appeared on the Future of Film blog in April of 2011 and was by far the most successful post (measured by traffic, comments, tweets and likes) during the blog’s first year of existence.  It is a “what if” … Continue reading →

Posted in Distribution, Hollywood, Innovation, Internet, Movie Theaters, Social Media | Tagged , , , , , , , | 6 Comments

Storytellers and Audiences: Back Together Again

Posted on July 27, 2012 by Chris Dorr

Storytellers and audiences have entered into a new relationship with each other as the Internet continues to reshape our mass media landscape.  Whether it is the ability of a fan to directly fund a creative project, comment on a show, … Continue reading →

Posted in Innovation, Internet, Mobile, Social Media, Storytelling | Tagged , , , , , , , | 5 Comments