Category Archives: Audience

Advice For a Potential Client (creating new IP in the age of social mobile video)

Posted on October 23, 2016 by Chris Dorr

Last week I had an extensive discussion with a large cable network who wants to launch a new franchise online. Ideally this new franchise would work in many markets across the world, playable in multiple languages. We had a long … Continue reading →

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Media and a Strong Culture of Experimentation

Posted on January 16, 2015 by Chris Dorr

Sometimes you read something that says it all. A group of sentences that you wish you had come up with (but sadly did not).   Yesterday I came across one of those gems while reading an interview with Amy O’Leary, recently … Continue reading →

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The Audience Fund for Indie Film

Posted on March 28, 2014 by Chris Dorr

“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”. It is not the responsibility … Continue reading →

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