It is almost a cliché it is so true.
The Internet changes every part of the media world.
No media creator or company escapes from this reality.
There are two groups of people within this world.
Those who deny the change and those who acknowledge it. (Sort of like the climate.)
Yes, it is that simple and that stark.
In the indie film world, the deniers are winning.
I just had a great conversation with Scott Macaulay on his recent blog post on copyright.
We both brought up Indie Game The Movie. This film is the model for anyone who wishes to use the Internet to finance, market and distribute an indie movie.
Any independent filmmaker can adopt the model.
Sadly, few are doing so.
Scott refers to the movie’s producers:
“We ran a story in last year’s Winter issue detailing how they did what they did and in my Editor’s letter I encouraged people to do the same… A year later, I decided to write an article extolling all the people who were following their approach… and, crickets. I started early, reached out to people, contacted Sundance to see who the big self-distributing DIYers at the festival were. And came up with hardly anyone.”
The editor of the largest indie film magazine in the United States offers to profile any movie heading to Sundance that directly reaches out to its audience and not one filmmaker bites. All Scott got back was silence.
When Scott wrote about this,
“Most didn’t want to go on the record with saying that they just didn’t feel they wanted to do that work.”
Not go on record? Did they feel a sense of shame for not wanting to do “that work”?
Pioneers are unusual in any field. Yet when pioneers are demonstrably successful fast followers appear.
These followers adopt the new model and use it. Some even innovate and broaden the model. This creates a virtuous cycle of innovation that lifts everyone.
While there are a few pioneers, there seem to be no fast followers in the indie film world.
No cycle of innovation exists.
Instead, most indie filmmakers are trapped by a denial that stunts the growth of their films, their careers and the indie film community itself.
Indie film needs a cycle of innovation.
Where to begin?
As with climate change, stop the denial.