Tag Archives: social media

What Taylor Swift Gets Right

Taylor Swift’s new album opened big last week and everyone is talking about how she pulled her music off Spotify. As usual most people are looking in the wrong direction. Many want to argue about how the web and streaming … Continue reading

Posted in Innovation, Internet, Social Media | Tagged , , , , , , , , | 5 Comments

Will Hollywood learn from The Fault in Our Stars?

In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for The Hunger Games. It is worth … Continue reading

Posted in Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , | 12 Comments

The Audience Fund for Indie Film

“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”. It is not the responsibility … Continue reading

Posted in Audience, Distribution, Independent Film, Innovation, Social Media | Tagged , , , , , , , , , , , , , , , , , , , | 25 Comments

Two Distribution Scenarios for Successful Indie Films

Here are two scenarios. Scenario A Your film gets into Sundance. Audiences love it and distributors swarm all over you.  The film gets nominated for multiple Academy Awards and it grosses over $20 million dollars. You never get a dime. … Continue reading

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The Denial at the Heart of Indie Film

It is almost a cliché it is so true. The Internet changes every part of the media world. No media creator or company escapes from this reality.  There are two groups of people within this world. Those who deny the … Continue reading

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , , | 15 Comments

Have a Great Song, a Great Film? Give it Away for Free

All artists should give away some of their work as part of their business model. Continue reading

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The More Films, The Better

Just before the Sundance Film Festival opened last week, Manohla Dargis started a conversation about independent film with her piece As Indies Explode, an Appeal for Sanity. Dargis bemoans the fact that the NY Times reviewed 900 films during 2013.  … Continue reading

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The Movie Theater in Our Heads

We are in the middle of the competitive season, as the build up to the Super Bowl and the Academy Awards plays across our many screens.   We are constantly reminded about the winners and losers amongst the football and movie … Continue reading

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Will Half of TV Melt Away?

Television shows have always worked as a binding agent in American culture since they exploded onto the scene in the 1950’s.  Gathering around the tube to witness a live event or a popular show on the night when a new … Continue reading

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Old, New and “Really Old” Media

One of the challenges in grappling with our current media environment, where old style mass media and new style Internet media collide and call each other out, is understanding how it is changing.  Generally we try to see how it … Continue reading

Posted in Distribution, Hollywood, Innovation, Old Media, Uncategorized | Tagged , , , , , , , , | 1 Comment