Monthly Archives: June 2012

Another Crack in the Mass Media Wall

Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , , , , | 16 Comments

Is UltraViolet The Future Hollywood Needs To Find?

If someone were to have told you a few years ago that New York’s Metropolitan Opera would become a model for digital innovation, you would probably have laughed. Yet, that is what it has become. You might say that the … Continue reading

Posted in Distribution, Hollywood, Innovation, Internet | Tagged , , , , , | 11 Comments

The 1,000 True Fans Strategy

In the movie business, the audience is usually described as either mass or niche.  Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience that … Continue reading

Posted in Distribution, Independent Film, Innovation, Internet, Marketing | Tagged , , , , , , , , , | 9 Comments

Are you Mister Jones?

In 1965 Bob Dylan released Ballad of the Thin Man, which contains this memorable three line chorus, “Because something is happening here. But you don’t know what it is. Do you, Mister Jones?” These lines were referenced in an excellent … Continue reading

Posted in Independent Film, Innovation, Internet | Tagged , , , , , , | 1 Comment

What if you could tip a filmmaker?

At the end of 2011 Louis CK pulled something off that a few years ago would have seemed like an impossible dream. He created a video of his own standup comedy show, put it up on his own site to … Continue reading

Posted in Independent Film, Innovation, Marketing | Tagged , , , , | 2 Comments

Paul Schrader wants to be your friend

Two months ago, my wife and I were leaving a movie theater when I turned on my smart phone and got the following email message from Facebook. “Paul Schrader wants to be your friend.” Somehow having just come out of … Continue reading

Posted in Independent Film, Innovation, Marketing | Tagged , , , , | 4 Comments

The Internet and Mass Media: Two Belief Systems

The battle that raged around the SOPA bill was fascinating to watch. There were a lot of blog posts and interviews full of bluster, confrontation, some sanctimonious, others nasty and yes, also informative. It is worth spending the time to … Continue reading

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