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Monthly Archives: June 2012
Another Crack in the Mass Media Wall
Tweet Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing
Tagged commercials, Fast Company, Hollywood, innovation, internet, mass media, networks, Prometheus, social media, The Hunger Games, Tim O'Reilly, TV
16 Comments
Is UltraViolet The Future Hollywood Needs To Find?
Tweet If someone were to have told you a few years ago that New York’s Metropolitan Opera would become a model for digital innovation, you would probably have laughed. Yet, that is what it has become. You might say that … Continue reading
Posted in Distribution, Hollywood, Innovation, Internet
Tagged innovation, internet, Metropolitan Opera, Steven Johnson, technology, UltraViolet
10 Comments
The 1,000 True Fans Strategy
Tweet In the movie business, the audience is usually described as either mass or niche. Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing
Tagged Amanda Palmer, consumers, crowdfunding, filmmakers, independent film, Kevin Kelly, Kickstarter, networks, Paul Schrader, social media
9 Comments
Are you Mister Jones?
Tweet In 1965 Bob Dylan released Ballad of the Thin Man, which contains this memorable three line chorus, “Because something is happening here. But you don’t know what it is. Do you, Mister Jones?” These lines were referenced in an … Continue reading
Posted in Independent Film, Innovation, Internet
Tagged consumers, crowdfunding, digital tools, filmmakers, innovation, social media, technology
1 Comment
What if you could tip a filmmaker?
Tweet At the end of 2011 Louis CK pulled something off that a few years ago would have seemed like an impossible dream. He created a video of his own standup comedy show, put it up on his own site … Continue reading
Posted in Independent Film, Innovation, Marketing
Tagged digital tools, innovation, internet, social media, technology
2 Comments
Paul Schrader wants to be your friend
Tweet Two months ago, my wife and I were leaving a movie theater when I turned on my smart phone and got the following email message from Facebook. “Paul Schrader wants to be your friend.” Somehow having just come out … Continue reading
Posted in Independent Film, Innovation, Marketing
Tagged crowdfunding, filmmakers, innovation, Paul Schrader, social media
4 Comments
The Internet and Mass Media: Two Belief Systems
Tweet The battle that raged around the SOPA bill was fascinating to watch. There were a lot of blog posts and interviews full of bluster, confrontation, some sanctimonious, others nasty and yes, also informative. It is worth spending the time … Continue reading