Tag Archives: Kevin Kelly

Will Half of TV Melt Away?

Television shows have always worked as a binding agent in American culture since they exploded onto the scene in the 1950’s.  Gathering around the tube to witness a live event or a popular show on the night when a new … Continue reading

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Filmmakers: Gather Your Audience Early and Often

Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) fortune.  … Continue reading

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The 1,000 True Fans Strategy

In the movie business, the audience is usually described as either mass or niche.  Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience that … Continue reading

Posted in Distribution, Independent Film, Innovation, Internet, Marketing | Tagged , , , , , , , , , | 9 Comments