Tag Archives: digital tools

Want an Audience? Listen Carefully

Posted on January 15, 2013 by Chris Dorr

Tweet There have been several excellent pieces that have dissected the Obama campaign’s effective use of digital technology.  Jon Ward added to this collection with his Republican Party Path Back From 2012 Election Requires Shift In Culture, Not Just Tactics. … Continue reading →

Posted in Advertising, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , | 2 Comments

Filmmakers: Gather Your Audience Early and Often

Posted on January 8, 2013 by Chris Dorr

Tweet Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , , , , , , | 6 Comments

The Memo Deep Inside HBO

Posted on December 11, 2012 by Chris Dorr

Tweet Deep inside HBO’s New York offices is a memo that was originally created 5 years ago.  Each year it gets updated with new numbers and projections.  This document is controlled by its corporate strategy group and it lays out … Continue reading →

Posted in Distribution, Innovation, Internet, Television, Uncategorized | Tagged , , , , , , , | 2 Comments

You Need to Build a Database of Your Followers

Posted on November 20, 2012 by Chris Dorr

Tweet Over the past two weeks I have had the chance to meet with some smart filmmakers and discuss how they might better think about and build their audiences.  And today, while catching up with my reading I had the … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , | 3 Comments

As Social Media Marketing Increases, Will TV Ads Decline?

Posted on October 24, 2012 by Chris Dorr

Tweet “What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to … Continue reading →

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , , , , , , , | 4 Comments

When Did I Sign Up For This “Audience Development” Thing?

Posted on October 11, 2012 by Chris Dorr

Tweet Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube.  Kyncl was asked about what he had learned from his experience at YouTube thus far.  He states: “Lesson one: Audience … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , | 4 Comments

Two Models For A Movie Hackathon

Posted on October 10, 2012 by Chris Dorr

Tweet The month of October will feature two movie hackathons, one in New York, the other in Los Angeles. Bond Strategy and Influence is hosting The Film Experience Hackathon which takes place this coming weekend, October 13-14 in New York.  … Continue reading →

Posted in Hollywood, Innovation, Internet | Tagged , , , , , , , | 2 Comments

Who Are Those “People With The Algorithms”?

Posted on October 7, 2012 by Chris Dorr

Tweet I am continually fascinated by what mass media business leaders think about the Internet. This was brought into relief for me recently while I was reading Steven Johnson’s new book, Future Perfect: The Case For Progress In A Networked … Continue reading →

Posted in Distribution, Hollywood, Independent Film, Innovation, Internet | Tagged , , , , , , , , , , | 1 Comment

MoviePass: Who Needs Permission?

Posted on October 2, 2012 by Chris Dorr

Tweet MoviePass, the movie subscription service, today announced a new feature that will vastly increase their subscriber base.  A detailed description of this new feature can be found here. Following is my short summary. MoviePass offers a monthly subscription plan … Continue reading →

Posted in Distribution, Hollywood, Marketing, Mobile, Movie Theaters, Social Media | Tagged , , , , , | 22 Comments

The Film Experience Hackathon (and why you should attend)

Posted on October 2, 2012 by Chris Dorr

Tweet Yesterday my twitter feed brought news of an event taking place on October 13-14 in NYC that anyone interested in film should attend.  As described on its web site: The Film Experience Hackathon is a weekend-long event whereby hackers, … Continue reading →

Posted in Hollywood, Independent Film, Innovation, Internet, Movie Theaters, Social Media, Storytelling | Tagged , , , , , , , , | 1 Comment