Tag Archives: digital tools

What is Premium (Video) Content?

Video content continues to proliferate online. None of us can keep up with all of it, let alone most of it. In this environment, we hear the phrase, “content is king” uttered by countless defenders of the Hollywood industrial complex, … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Old Media, Television | Tagged , , , , , , , , , , | 2 Comments

Advice For a Potential Client (creating new IP in the age of social mobile video)

Last week I had an extensive discussion with a large cable network who wants to launch a new franchise online. Ideally this new franchise would work in many markets across the world, playable in multiple languages. We had a long … Continue reading

Posted in Audience, Cable, Distribution, Mobile, Social Media, Television | Tagged , , , , , , | Leave a comment

Media and a Strong Culture of Experimentation

Sometimes you read something that says it all. A group of sentences that you wish you had come up with (but sadly did not).   Yesterday I came across one of those gems while reading an interview with Amy O’Leary, recently … Continue reading

Posted in Audience, Distribution, Innovation, Internet, Old Media, Television | Tagged , , , , , , , | 2 Comments

What Taylor Swift Gets Right

Taylor Swift’s new album opened big last week and everyone is talking about how she pulled her music off Spotify. As usual most people are looking in the wrong direction. Many argue that the web and streaming services don’t pay … Continue reading

Posted in Innovation, Internet, Social Media | Tagged , , , , , , , , | 5 Comments

Film in the Future and Fan Uploaded Content

I recently did a radio interview with Spark, hosted by Nora Young, on CBC Radio One. If you live in Canada you can hear it today at 1PM NT or you can hear it now on the Spark blog under … Continue reading

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Will Hollywood learn from The Fault in Our Stars?

In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for The Hunger Games. It is worth … Continue reading

Posted in Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , | 12 Comments

Movie Piracy: Surprising Tips from a Hollywood Insider

My recent post, The Movie Studios: Blinded by Piracy, generated many public and private comments.  One very smart one came in an email from a highly placed executive within the movie and television business. He has allowed me to quote … Continue reading

Posted in Hollywood, Innovation | Tagged , , , , , , | 9 Comments

The Movie Studios: Blinded by Piracy

When a bull enters the ring, the matador pulls out a red cape and waves it in front of his eyes.  Predictably the bull goes mad and charges toward the cape.  He leaves all his better instincts behind.  We all … Continue reading

Posted in Distribution, Hollywood, Independent Film, Innovation | Tagged , , , , , , , , , , , , | 8 Comments

Indie Film needs an Open Internet

Recently I watched the new movie IN YOUR EYES on my large screen TV in HD.  I paid $5 to rent it from Vimeo and stream it on my Apple TV.  The movie was very good and the experience was … Continue reading

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , , , , , , , | 13 Comments

The Audience Fund for Indie Film

“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”. It is not the responsibility … Continue reading

Posted in Audience, Distribution, Independent Film, Innovation, Social Media | Tagged , , , , , , , , , , , , , , , , , , , | 25 Comments