Category Archives: Distribution

Filmmakers: Gather Your Audience Early and Often

Posted on January 8, 2013 by Chris Dorr

Tweet Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) … Continue reading →

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Zoe Keating, “I want to be paid in data.”

Posted on December 12, 2012 by Chris Dorr

Tweet Over two years ago, I wrote a post about Zoe Keating and why she was an artist that other artists (particularly filmmakers) could learn from.  Then she was a leader in using the Internet to distribute and make money … Continue reading →

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The Memo Deep Inside HBO

Posted on December 11, 2012 by Chris Dorr

Tweet Deep inside HBO’s New York offices is a memo that was originally created 5 years ago.  Each year it gets updated with new numbers and projections.  This document is controlled by its corporate strategy group and it lays out … Continue reading →

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You Need to Build a Database of Your Followers

Posted on November 20, 2012 by Chris Dorr

Tweet Over the past two weeks I have had the chance to meet with some smart filmmakers and discuss how they might better think about and build their audiences.  And today, while catching up with my reading I had the … Continue reading →

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As Social Media Marketing Increases, Will TV Ads Decline?

Posted on October 24, 2012 by Chris Dorr

Tweet “What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to … Continue reading →

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , , , , , , , | 4 Comments

When Did I Sign Up For This “Audience Development” Thing?

Posted on October 11, 2012 by Chris Dorr

Tweet Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube.  Kyncl was asked about what he had learned from his experience at YouTube thus far.  He states: “Lesson one: Audience … Continue reading →

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Who Are Those “People With The Algorithms”?

Posted on October 7, 2012 by Chris Dorr

Tweet I am continually fascinated by what mass media business leaders think about the Internet. This was brought into relief for me recently while I was reading Steven Johnson’s new book, Future Perfect: The Case For Progress In A Networked … Continue reading →

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MoviePass: Who Needs Permission?

Posted on October 2, 2012 by Chris Dorr

Tweet MoviePass, the movie subscription service, today announced a new feature that will vastly increase their subscriber base.  A detailed description of this new feature can be found here. Following is my short summary. MoviePass offers a monthly subscription plan … Continue reading →

Posted in Distribution, Hollywood, Marketing, Mobile, Movie Theaters, Social Media | Tagged , , , , , | 22 Comments

A Cartoon Shows Filmmakers The Right Social Media Strategy

Posted on August 31, 2012 by Chris Dorr

Tweet Sheri Candler wrote a post aptly titled,  “Are you brave enough to shun social media?”  It is a must read for any filmmaker. Sheri develops and executes effective marketing campaigns for movies and works to help film artists gather … Continue reading →

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Can Indie Film Achieve a Network Effect?

Posted on August 30, 2012 by Chris Dorr

Tweet In a recent post entitled Networks And The Enterprise, Fred Wilson explains how his firm Union Square Ventures invests in networks. He included this line. My uber goal of writing this post is to explain that the wired and … Continue reading →

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