Tag Archives: digital advertising

What Taylor Swift Gets Right

Taylor Swift’s new album opened big last week and everyone is talking about how she pulled her music off Spotify. As usual most people are looking in the wrong direction. Many want to argue about how the web and streaming … Continue reading

Posted in Innovation, Internet, Social Media | Tagged , , , , , , , , | 5 Comments

Is ESPN worth what we are forced to pay?

Recently The New York Times revealed how much the typical cable operator (TWC or Comcast) pays per month for ESPN.  For each subscriber the operator pays $5.54 for ESPN and .70 for ESPN 2–a grand total of $6.24 per month.  … Continue reading

Posted in Advertising, Cable, Distribution, Television | Tagged , , , , , , , , | 10 Comments

Will the TV spot ever be surpassed?

I have been involved many discussions about how to monetize video on the web for a long time. Many people believe that advertising will be the main model used to gain revenue for video on the web.  You hear a … Continue reading

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