-
RECENT POSTS
ARCHIVES
- January 2013 (2)
- December 2012 (2)
- November 2012 (1)
- October 2012 (6)
- August 2012 (4)
- July 2012 (6)
- June 2012 (7)
- July 2010 (1)
- June 2010 (1)
- April 2010 (1)
- March 2010 (4)
- February 2010 (4)
TAG CLOUD
ads Amanda Palmer Bright Star cable TV commercials consumer electronics consumers crowdfunding cutting the cord digital advertising digital tools e-books experiences Fast Company features filmmakers Hollywood independent film Indiegogo innovation internet Jane Campion Kevin Kelly Kickstarter mass media media Metropolitan Opera Mobile music networks Paul Schrader products Prometheus smart companies smart phones social media Steven Johnson technology The Hunger Games Tim O'Reilly TV tv spots UltraViolet user experience Zoe Keating
Tag Archives: consumers
The 1,000 True Fans Strategy
Tweet In the movie business, the audience is usually described as either mass or niche. Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing
Tagged Amanda Palmer, consumers, crowdfunding, filmmakers, independent film, Kevin Kelly, Kickstarter, networks, Paul Schrader, social media
9 Comments
Are you Mister Jones?
Tweet In 1965 Bob Dylan released Ballad of the Thin Man, which contains this memorable three line chorus, “Because something is happening here. But you don’t know what it is. Do you, Mister Jones?” These lines were referenced in an … Continue reading
Posted in Independent Film, Innovation, Internet
Tagged consumers, crowdfunding, digital tools, filmmakers, innovation, social media, technology
1 Comment
The great untold story: Netflix is TV Everywhere!
Tweet Something very dramatic is going on and so far I have seen no good detailed reporting about it. Netflix is quietly becoming available on massive numbers of TV screens across the US and no one seems to be noticing. … Continue reading
Posted in Uncategorized
Tagged consumer electronics, consumers, innovation, internet, media, technology, TV
Leave a comment
In this digital age, what is a filmmaker?
Tweet Isn’t it curious in this age where more moving images get created and distributed digitally that there is this group of people who still call themselves “filmmakers”? It seems a term that is so archaic, so analogue, so yesterday’s … Continue reading
Posted in Independent Film
Tagged consumers, digital tools, experiences, filmmakers, internet, media
Leave a comment
What should companies create, features or experiences?
Tweet When a technology company launches a new product, be it a device, a piece of software or a web based service they always talk about the features enabled by this new product. They generate a list where all kinds … Continue reading
Posted in Uncategorized
Tagged consumers, experiences, features, innovation, products, smart companies, technology
Leave a comment