Tag Archives: internet

The Audience Fund for Indie Film

“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”. It is not the responsibility … Continue reading

Posted in Audience, Distribution, Independent Film, Innovation, Social Media | Tagged , , , , , , , , , , , , , , , , , , , | 18 Comments

The Indie Film World Needs 100 Amanda Palmers

The challenge presented to each indie filmmaker is the same. How do I get my work discovered? Typically, an indie film travels to success with the aid of a small group of usual suspects.  The 2012 version of that trip … Continue reading

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , , , , , , , | 17 Comments

Two Distribution Scenarios for Successful Indie Films

Here are two scenarios. Scenario A Your film gets into Sundance. Audiences love it and distributors swarm all over you.  The film gets nominated for multiple Academy Awards and it grosses over $20 million dollars. You never get a dime. … Continue reading

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , | 16 Comments

The Denial at the Heart of Indie Film

It is almost a cliché it is so true. The Internet changes every part of the media world. No media creator or company escapes from this reality.  There are two groups of people within this world. Those who deny the … Continue reading

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , , | 15 Comments

When TV Viewers Get Control

Netflix released the second season of the House of Cards Friday February 14, 2014.  All thirteen episodes were immediately available. My wife and I viewed 5 of them in one afternoon.  We plan to complete the season within the next … Continue reading

Posted in Cable, Distribution, Hollywood, Innovation, Uncategorized | Tagged , , , , , , , , , | 5 Comments

Have a Great Song, a Great Film? Give it Away for Free

All artists should give away some of their work as part of their business model. Continue reading

Posted in Distribution, Independent Film, Innovation | Tagged , , , , , , , , , , | 8 Comments

Three Voices of Clarity on Net Neutrality

Since the January 14 court decision that overturned the FCC’s position on net neutrality many people have held forth on the issue.  Here are three who have addressed the issue in a clear manner and added insight to a topic … Continue reading

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When (and Why) Did I Start Paying for CBS?

The broadcast TV business model has always been very simple.  Convince a large number of people to view your show at the same time and advertisers will pay a lot for the right to get their attention. This is how … Continue reading

Posted in Advertising, Cable, Distribution, Innovation, Internet, Television | Tagged , , , , , , , , , , | 4 Comments

Will Half of TV Melt Away?

Television shows have always worked as a binding agent in American culture since they exploded onto the scene in the 1950’s.  Gathering around the tube to witness a live event or a popular show on the night when a new … Continue reading

Posted in Advertising, Cable, Distribution, Innovation | Tagged , , , , , , , , , , | 6 Comments

Old, New and “Really Old” Media

One of the challenges in grappling with our current media environment, where old style mass media and new style Internet media collide and call each other out, is understanding how it is changing.  Generally we try to see how it … Continue reading

Posted in Distribution, Hollywood, Innovation, Old Media, Uncategorized | Tagged , , , , , , , , | 1 Comment