Tag Archives: TV

Will Hollywood learn from The Fault in Our Stars?

In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for The Hunger Games. It is worth … Continue reading

Posted in Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , | 12 Comments

How Cable TV Invented Crowd Funding

We assume that crowd funding first appeared when Kickstarter launched five years ago. We may be wrong. You see, the cable television business invented crowd funding a long time ago, when they created the basic cable bundle. The basic cable … Continue reading

Posted in Cable, Distribution, Innovation, Uncategorized | Tagged , , , , , , , , | 4 Comments

When (and Why) Did I Start Paying for CBS?

The broadcast TV business model has always been very simple.  Convince a large number of people to view your show at the same time and advertisers will pay a lot for the right to get their attention. This is how … Continue reading

Posted in Advertising, Cable, Distribution, Innovation, Internet, Television | Tagged , , , , , , , , , , | 4 Comments

Will Half of TV Melt Away?

Television shows have always worked as a binding agent in American culture since they exploded onto the scene in the 1950’s.  Gathering around the tube to witness a live event or a popular show on the night when a new … Continue reading

Posted in Advertising, Cable, Distribution, Innovation | Tagged , , , , , , , , , , | 10 Comments

The Memo Deep Inside HBO

Deep inside HBO’s New York offices is a memo that was originally created 5 years ago.  Each year it gets updated with new numbers and projections.  This document is controlled by its corporate strategy group and it lays out the … Continue reading

Posted in Distribution, Innovation, Internet, Television, Uncategorized | Tagged , , , , , , , | 2 Comments

Everything You Wanted to Know About Cord Cutting but Were Afraid to Ask

This review also appears on PBS Mediashift. We have never really liked our local cable company. Over the years, many of us have wasted time waiting for the cable guy to show up to install or replace the box that … Continue reading

Posted in Distribution, Innovation, Internet, Mobile | Tagged , , , , , | Leave a comment

Another Crack in the Mass Media Wall

Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , , , , | 16 Comments

The great untold story: Netflix is TV Everywhere!

Something very dramatic is going on and so far I have seen no good detailed reporting about it. Netflix is quietly becoming available on massive numbers of TV screens across the US and no one seems to be noticing. The … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Media and Technology–3 Headlines Say It All!

If you wanted to know about the state of media and technology today–look no further than these three headlines in the New York Times on 3.3.10. Disney and Cablevision Take ABC Fight Public Apple Sues HTC, Saying It Violated Touch-Screen … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

Will the TV spot ever be surpassed?

I have been involved many discussions about how to monetize video on the web for a long time. Many people believe that advertising will be the main model used to gain revenue for video on the web.  You hear a … Continue reading

Posted in Advertising | Tagged , , , , | Leave a comment