Tag Archives: independent film

Filmmakers: Gather Your Audience Early and Often

Tweet Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) … Continue reading

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You Need to Build a Database of Your Followers

Tweet Over the past two weeks I have had the chance to meet with some smart filmmakers and discuss how they might better think about and build their audiences.  And today, while catching up with my reading I had the … Continue reading

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The Film Experience Hackathon (and why you should attend)

Tweet Yesterday my twitter feed brought news of an event taking place on October 13-14 in NYC that anyone interested in film should attend.  As described on its web site: The Film Experience Hackathon is a weekend-long event whereby hackers, … Continue reading

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A Cartoon Shows Filmmakers The Right Social Media Strategy

Tweet Sheri Candler wrote a post aptly titled,  “Are you brave enough to shun social media?”  It is a must read for any filmmaker. Sheri develops and executes effective marketing campaigns for movies and works to help film artists gather … Continue reading

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Can Indie Film Achieve a Network Effect?

Tweet In a recent post entitled Networks And The Enterprise, Fred Wilson explains how his firm Union Square Ventures invests in networks. He included this line. My uber goal of writing this post is to explain that the wired and … Continue reading

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Movie Theaters Should Think Like Netflix

Tweet This piece appeared on the Future of Film blog in April of 2011 and was by far the most successful post (measured by traffic, comments, tweets and likes) during the blog’s first year of existence.  It is a “what … Continue reading

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Filmmakers Need to Find a New Lens

Tweet Yesterday Sara Kiener wrote a great post on Hope for Film on the pros and cons of Kickstarting for Theatrical Distribution.  It led me to write this comment on the blog which I repost here in modified form. I … Continue reading

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99% of All Filmmakers Should Crowd Fund

Tweet The original version of this piece appeared a year ago on  the Future of Film Blog at Tribeca Film.com, a blog I created and edited. There is nothing more frustrating and time consuming for a filmmaker than raising the … Continue reading

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The 1,000 True Fans Strategy

Tweet In the movie business, the audience is usually described as either mass or niche.  Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience … Continue reading

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What Is The Golden Triangle and Why Should Filmmakers Care?

Tweet Much of the most important innovation on the web today occurs within what some call the Golden Triangle. The three sides of this triangle are social, mobile and real time.  Though the poster children for this triangle are Facebook, … Continue reading

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