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Tag Archives: networks
The Memo Deep Inside HBO
Tweet Deep inside HBO’s New York offices is a memo that was originally created 5 years ago. Each year it gets updated with new numbers and projections. This document is controlled by its corporate strategy group and it lays out … Continue reading
Posted in Distribution, Innovation, Internet, Television, Uncategorized
Tagged digital tools, HBO, innovation, internet, mass media, networks, technology, TV
2 Comments
As Social Media Marketing Increases, Will TV Ads Decline?
Tweet “What is originality? To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face. The way men usually are, it takes a name to make something visible to … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media
Tagged ads, digital tools, experiences, Hollywood, innovation, internet, networks, Prometheus, social media, The Hunger Games, user experience
4 Comments
When Did I Sign Up For This “Audience Development” Thing?
Tweet Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube. Kyncl was asked about what he had learned from his experience at YouTube thus far. He states: “Lesson one: Audience … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media
Tagged digital tools, media, networks, social media, YouTube
4 Comments
Two Models For A Movie Hackathon
Tweet The month of October will feature two movie hackathons, one in New York, the other in Los Angeles. Bond Strategy and Influence is hosting The Film Experience Hackathon which takes place this coming weekend, October 13-14 in New York. … Continue reading
Posted in Hollywood, Innovation, Internet
Tagged digital tools, filmmakers, Hollywood, innovation, internet, networks, Steven Johnson, technology
2 Comments
MoviePass: Who Needs Permission?
Tweet MoviePass, the movie subscription service, today announced a new feature that will vastly increase their subscriber base. A detailed description of this new feature can be found here. Following is my short summary. MoviePass offers a monthly subscription plan … Continue reading
Posted in Distribution, Hollywood, Marketing, Mobile, Movie Theaters, Social Media
Tagged digital tools, filmmakers, innovation, internet, networks, social media
22 Comments
Can Indie Film Achieve a Network Effect?
Tweet In a recent post entitled Networks And The Enterprise, Fred Wilson explains how his firm Union Square Ventures invests in networks. He included this line. My uber goal of writing this post is to explain that the wired and … Continue reading
Another Crack in the Mass Media Wall
Tweet Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber … Continue reading
Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing
Tagged commercials, Fast Company, Hollywood, innovation, internet, mass media, networks, Prometheus, social media, The Hunger Games, Tim O'Reilly, TV
16 Comments
The 1,000 True Fans Strategy
Tweet In the movie business, the audience is usually described as either mass or niche. Typically, Hollywood movies seek a mass audience and independent movies seek a niche audience. Today, there is a new way of thinking about the audience … Continue reading
Posted in Distribution, Independent Film, Innovation, Internet, Marketing
Tagged Amanda Palmer, consumers, crowdfunding, filmmakers, independent film, Kevin Kelly, Kickstarter, networks, Paul Schrader, social media
9 Comments
The Internet and Mass Media: Two Belief Systems
Tweet The battle that raged around the SOPA bill was fascinating to watch. There were a lot of blog posts and interviews full of bluster, confrontation, some sanctimonious, others nasty and yes, also informative. It is worth spending the time … Continue reading