Category Archives: Hollywood

As Social Media Marketing Increases, Will TV Ads Decline?

Tweet “What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , , , , , , , | 4 Comments

Two Models For A Movie Hackathon

Tweet The month of October will feature two movie hackathons, one in New York, the other in Los Angeles. Bond Strategy and Influence is hosting The Film Experience Hackathon which takes place this coming weekend, October 13-14 in New York.  … Continue reading

Posted in Hollywood, Innovation, Internet | Tagged , , , , , , , | 2 Comments

Who Are Those “People With The Algorithms”?

Tweet I am continually fascinated by what mass media business leaders think about the Internet. This was brought into relief for me recently while I was reading Steven Johnson’s new book, Future Perfect: The Case For Progress In A Networked … Continue reading

Posted in Distribution, Hollywood, Independent Film, Innovation, Internet | Tagged , , , , , , , , , , | 1 Comment

MoviePass: Who Needs Permission?

Tweet MoviePass, the movie subscription service, today announced a new feature that will vastly increase their subscriber base.  A detailed description of this new feature can be found here. Following is my short summary. MoviePass offers a monthly subscription plan … Continue reading

Posted in Distribution, Hollywood, Marketing, Mobile, Movie Theaters, Social Media | Tagged , , , , , | 22 Comments

The Film Experience Hackathon (and why you should attend)

Tweet Yesterday my twitter feed brought news of an event taking place on October 13-14 in NYC that anyone interested in film should attend.  As described on its web site: The Film Experience Hackathon is a weekend-long event whereby hackers, … Continue reading

Posted in Hollywood, Independent Film, Innovation, Internet, Movie Theaters, Social Media, Storytelling | Tagged , , , , , , , , | 1 Comment

Movie Theaters Should Think Like Netflix

Tweet This piece appeared on the Future of Film blog in April of 2011 and was by far the most successful post (measured by traffic, comments, tweets and likes) during the blog’s first year of existence.  It is a “what … Continue reading

Posted in Distribution, Hollywood, Innovation, Internet, Movie Theaters, Social Media | Tagged , , , , , , , | 6 Comments

Movie Theaters: The Last Unconnected Screen

Tweet We are in the midst of a vast transformation driven by the Internet that is radically changing how we view visual entertainment.  Every screen we use daily, be it a smart phone, a computer, a tablet or a TV … Continue reading

Posted in Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , | 5 Comments

Another Crack in the Mass Media Wall

Tweet Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , , , , | 16 Comments

Is UltraViolet The Future Hollywood Needs To Find?

Tweet If someone were to have told you a few years ago that New York’s Metropolitan Opera would become a model for digital innovation, you would probably have laughed. Yet, that is what it has become. You might say that … Continue reading

Posted in Distribution, Hollywood, Innovation, Internet | Tagged , , , , , | 10 Comments