Category Archives: Advertising

Want an Audience? Listen Carefully

Posted on January 15, 2013 by Chris Dorr

Tweet There have been several excellent pieces that have dissected the Obama campaign’s effective use of digital technology.  Jon Ward added to this collection with his Republican Party Path Back From 2012 Election Requires Shift In Culture, Not Just Tactics. … Continue reading →

Posted in Advertising, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , | 2 Comments

As Social Media Marketing Increases, Will TV Ads Decline?

Posted on October 24, 2012 by Chris Dorr

Tweet “What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to … Continue reading →

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , , , , , , , | 4 Comments

At the Olympics, NBC Brings Us Survivor: We Really Want the Super Bowl

Posted on July 29, 2012 by Chris Dorr

Tweet The Super Bowl shows us every year that no matter how “new” media advances in our lives, there is nothing like a live sporting event to get us to gather around the old fashioned TV and have a great … Continue reading →

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Another Crack in the Mass Media Wall

Posted on June 28, 2012 by Chris Dorr

Tweet Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber … Continue reading →

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing | Tagged , , , , , , , , , , , | 16 Comments

Will the TV spot ever be surpassed?

Posted on February 21, 2010 by Chris Dorr

Tweet I have been involved many discussions about how to monetize video on the web for a long time. Many people believe that advertising will be the main model used to gain revenue for video on the web.  You hear … Continue reading →

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