Category Archives: Advertising

What is Premium (Video) Content?

Video content continues to proliferate online. None of us can keep up with all of it, let alone most of it. In this environment, we hear the phrase, “content is king” uttered by countless defenders of the Hollywood industrial complex, … Continue reading

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Does TV Have Any Gifts Left for Its Viewers?

Netflix continues to challenge the distribution model of traditional, linear TV. Rich Greenfield points out in a recent blog post that plain old TV cannot catch a break from this onslaught. As he writes, “If you think of the core … Continue reading

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When (and Why) Did I Start Paying for CBS?

The broadcast TV business model has always been very simple.  Convince a large number of people to view your show at the same time and advertisers will pay a lot for the right to get their attention. This is how … Continue reading

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Will Half of TV Melt Away?

Television shows have always worked as a binding agent in American culture since they exploded onto the scene in the 1950’s.  Gathering around the tube to witness a live event or a popular show on the night when a new … Continue reading

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Is ESPN worth what we are forced to pay?

Recently The New York Times revealed how much the typical cable operator (TWC or Comcast) pays per month for ESPN.  For each subscriber the operator pays $5.54 for ESPN and .70 for ESPN 2–a grand total of $6.24 per month.  … Continue reading

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Want an Audience? Listen Carefully

There have been several excellent pieces that have dissected the Obama campaign’s effective use of digital technology.  Jon Ward added to this collection with his Republican Party Path Back From 2012 Election Requires Shift In Culture, Not Just Tactics. While … Continue reading

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As Social Media Marketing Increases, Will TV Ads Decline?

“What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to them.” … Continue reading

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At the Olympics, NBC Brings Us Survivor: We Really Want the Super Bowl

The Super Bowl shows us every year that no matter how “new” media advances in our lives, there is nothing like a live sporting event to get us to gather around the old fashioned TV and have a great time. … Continue reading

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Another Crack in the Mass Media Wall

Our mass media ecosystem relies on a constant flow of money to sustain itself in its present form. This flow of money comes from many directions, including but not limited to TV advertising revenue, basic and premium cable subscriber fees … Continue reading

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Will the TV spot ever be surpassed?

I have been involved many discussions about how to monetize video on the web for a long time. Many people believe that advertising will be the main model used to gain revenue for video on the web.  You hear a … Continue reading

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