Tag Archives: YouTube

What is Premium (Video) Content?

Video content continues to proliferate online. None of us can keep up with all of it, let alone most of it. In this environment, we hear the phrase, “content is king” uttered by countless defenders of the Hollywood industrial complex, … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Old Media, Television | Tagged , , , , , , , , , , | 2 Comments

When Did I Sign Up For This “Audience Development” Thing?

Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube.  Kyncl was asked about what he had learned from his experience at YouTube thus far.  He states: “Lesson one: Audience development … Continue reading

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , | 4 Comments