Category Archives: Marketing

Want an Audience? Listen Carefully

Posted on January 15, 2013 by Chris Dorr

Tweet There have been several excellent pieces that have dissected the Obama campaign’s effective use of digital technology.  Jon Ward added to this collection with his Republican Party Path Back From 2012 Election Requires Shift In Culture, Not Just Tactics. … Continue reading →

Posted in Advertising, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , | 2 Comments

Filmmakers: Gather Your Audience Early and Often

Posted on January 8, 2013 by Chris Dorr

Tweet Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , , , , , , | 6 Comments

You Need to Build a Database of Your Followers

Posted on November 20, 2012 by Chris Dorr

Tweet Over the past two weeks I have had the chance to meet with some smart filmmakers and discuss how they might better think about and build their audiences.  And today, while catching up with my reading I had the … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , | 3 Comments

As Social Media Marketing Increases, Will TV Ads Decline?

Posted on October 24, 2012 by Chris Dorr

Tweet “What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to … Continue reading →

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , , , , , , , | 4 Comments

When Did I Sign Up For This “Audience Development” Thing?

Posted on October 11, 2012 by Chris Dorr

Tweet Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube.  Kyncl was asked about what he had learned from his experience at YouTube thus far.  He states: “Lesson one: Audience … Continue reading →

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MoviePass: Who Needs Permission?

Posted on October 2, 2012 by Chris Dorr

Tweet MoviePass, the movie subscription service, today announced a new feature that will vastly increase their subscriber base.  A detailed description of this new feature can be found here. Following is my short summary. MoviePass offers a monthly subscription plan … Continue reading →

Posted in Distribution, Hollywood, Marketing, Mobile, Movie Theaters, Social Media | Tagged , , , , , | 22 Comments

A Cartoon Shows Filmmakers The Right Social Media Strategy

Posted on August 31, 2012 by Chris Dorr

Tweet Sheri Candler wrote a post aptly titled,  “Are you brave enough to shun social media?”  It is a must read for any filmmaker. Sheri develops and executes effective marketing campaigns for movies and works to help film artists gather … Continue reading →

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At the Olympics, NBC Brings Us Survivor: We Really Want the Super Bowl

Posted on July 29, 2012 by Chris Dorr

Tweet The Super Bowl shows us every year that no matter how “new” media advances in our lives, there is nothing like a live sporting event to get us to gather around the old fashioned TV and have a great … Continue reading →

Posted in Advertising, Distribution, Innovation, Internet, Marketing, Social Media, Television | Tagged , , , , , , , , , | Leave a comment

Movie Theaters: The Last Unconnected Screen

Posted on July 25, 2012 by Chris Dorr

Tweet We are in the midst of a vast transformation driven by the Internet that is radically changing how we view visual entertainment.  Every screen we use daily, be it a smart phone, a computer, a tablet or a TV … Continue reading →

Posted in Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , | 5 Comments

Filmmakers Need to Find a New Lens

Posted on July 18, 2012 by Chris Dorr

Tweet Yesterday Sara Kiener wrote a great post on Hope for Film on the pros and cons of Kickstarting for Theatrical Distribution.  It led me to write this comment on the blog which I repost here in modified form. I … Continue reading →

Posted in Distribution, Independent Film, Innovation, Internet, Marketing | Tagged , , , , | 2 Comments