Category Archives: Marketing

Will Hollywood learn from The Fault in Our Stars?

In June of 2012 I wrote Another Crack in the Mass Media Wall, a post that detailed how Lionsgate effectively used social media for the first time to get a huge opening weekend for The Hunger Games. It is worth … Continue reading

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Want an Audience? Listen Carefully

There have been several excellent pieces that have dissected the Obama campaign’s effective use of digital technology.  Jon Ward added to this collection with his Republican Party Path Back From 2012 Election Requires Shift In Culture, Not Just Tactics. While … Continue reading

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Filmmakers: Gather Your Audience Early and Often

Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) fortune.  … Continue reading

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You Need to Build a Database of Your Followers

Over the past two weeks I have had the chance to meet with some smart filmmakers and discuss how they might better think about and build their audiences.  And today, while catching up with my reading I had the good … Continue reading

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As Social Media Marketing Increases, Will TV Ads Decline?

“What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to them.” … Continue reading

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When Did I Sign Up For This “Audience Development” Thing?

Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube.  Kyncl was asked about what he had learned from his experience at YouTube thus far.  He states: “Lesson one: Audience development … Continue reading

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MoviePass: Who Needs Permission?

MoviePass, the movie subscription service, today announced a new feature that will vastly increase their subscriber base.  A detailed description of this new feature can be found here. Following is my short summary. MoviePass offers a monthly subscription plan priced … Continue reading

Posted in Distribution, Hollywood, Marketing, Mobile, Movie Theaters, Social Media | Tagged , , , , , | 22 Comments

A Cartoon Shows Filmmakers The Right Social Media Strategy

Sheri Candler wrote a post aptly titled,  “Are you brave enough to shun social media?”  It is a must read for any filmmaker. Sheri develops and executes effective marketing campaigns for movies and works to help film artists gather their … Continue reading

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At the Olympics, NBC Brings Us Survivor: We Really Want the Super Bowl

The Super Bowl shows us every year that no matter how “new” media advances in our lives, there is nothing like a live sporting event to get us to gather around the old fashioned TV and have a great time. … Continue reading

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Movie Theaters: The Last Unconnected Screen

We are in the midst of a vast transformation driven by the Internet that is radically changing how we view visual entertainment.  Every screen we use daily, be it a smart phone, a computer, a tablet or a TV is … Continue reading

Posted in Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , | 5 Comments