Category Archives: Social Media

What Taylor Swift Gets Right

Taylor Swift’s new album opened big last week and everyone is talking about how she pulled her music off Spotify. As usual most people are looking in the wrong direction. Many want to argue about how the web and streaming … Continue reading

Posted in Innovation, Internet, Social Media | Tagged , , , , , , , , | 5 Comments

Film in the Future and Fan Uploaded Content

I recently did a radio interview with Spark, hosted by Nora Young, on CBC Radio One. If you live in Canada you can hear it today at 1PM NT or you can hear it now on the Spark blog under … Continue reading

Posted in Distribution, Hollywood, Innovation, Internet, Social Media | Tagged , , , | Leave a comment

The Audience Fund for Indie Film

“If you’re gonna make it, LEARN HOW TO SELL IT!” Bob Lefsetz Platforms, like Kickstarter, IndieGoGo, VHX, Vimeo, Tugg and YouTube are designed for indies who are prepared to reach their audience through “direct distribution”. It is not the responsibility … Continue reading

Posted in Audience, Distribution, Independent Film, Innovation, Social Media | Tagged , , , , , , , , , , , , , , , , , , , | 25 Comments

Want an Audience? Listen Carefully

There have been several excellent pieces that have dissected the Obama campaign’s effective use of digital technology.  Jon Ward added to this collection with his Republican Party Path Back From 2012 Election Requires Shift In Culture, Not Just Tactics. While … Continue reading

Posted in Advertising, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , | 2 Comments

Filmmakers: Gather Your Audience Early and Often

Film festivals have long been powerful tools for indie filmmakers who seek audiences for their films. They serve as launching pads for that elusive big distribution deal that catapults an obscure filmmaker and unknown movie to fame and (sometimes) fortune.  … Continue reading

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , , , , , , , | 6 Comments

Zoe Keating, “I want to be paid in data.”

Over two years ago, I wrote a post about Zoe Keating and why she was an artist that other artists (particularly filmmakers) could learn from.  Then she was a leader in using the Internet to distribute and make money from … Continue reading

Posted in Distribution, Innovation, Internet, Social Media | Tagged , , , , , , | Leave a comment

You Need to Build a Database of Your Followers

Over the past two weeks I have had the chance to meet with some smart filmmakers and discuss how they might better think about and build their audiences.  And today, while catching up with my reading I had the good … Continue reading

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , , | 3 Comments

As Social Media Marketing Increases, Will TV Ads Decline?

“What is originality?  To see something that has no name as yet and hence cannot be mentioned although it stares us all in the face.  The way men usually are, it takes a name to make something visible to them.” … Continue reading

Posted in Advertising, Distribution, Hollywood, Innovation, Internet, Marketing, Movie Theaters, Social Media | Tagged , , , , , , , , , , | 4 Comments

When Did I Sign Up For This “Audience Development” Thing?

Peter Kafka of the WSJ recently interviewed Robert Kyncl, the man who heads up the channel initiative at YouTube.  Kyncl was asked about what he had learned from his experience at YouTube thus far.  He states: “Lesson one: Audience development … Continue reading

Posted in Distribution, Independent Film, Innovation, Internet, Marketing, Social Media | Tagged , , , , | 4 Comments

MoviePass: Who Needs Permission?

MoviePass, the movie subscription service, today announced a new feature that will vastly increase their subscriber base.  A detailed description of this new feature can be found here. Following is my short summary. MoviePass offers a monthly subscription plan priced … Continue reading

Posted in Distribution, Hollywood, Marketing, Mobile, Movie Theaters, Social Media | Tagged , , , , , | 22 Comments