Category Archives: Television

The Memo Deep Inside HBO

Tweet Deep inside HBO’s New York offices is a memo that was originally created 5 years ago.  Each year it gets updated with new numbers and projections.  This document is controlled by its corporate strategy group and it lays out … Continue reading

Posted in Distribution, Innovation, Internet, Television, Uncategorized | Tagged , , , , , , , | 2 Comments

At the Olympics, NBC Brings Us Survivor: We Really Want the Super Bowl

Tweet The Super Bowl shows us every year that no matter how “new” media advances in our lives, there is nothing like a live sporting event to get us to gather around the old fashioned TV and have a great … Continue reading

Posted in Advertising, Distribution, Innovation, Internet, Marketing, Social Media, Television | Tagged , , , , , , , , , | Leave a comment